The culmination of a life long dream to create a truly beautiful-yet-luxurious lifestyle brand, MARACA was born in late 2013 in Auckland, New Zealand.
At its helm is Malaysian-born Chris Lim, the founder, who sees the key touchstones of the brand as being: timeless yet modern, understated luxury that is unforgettable, with a firm emphasis on harnessing nature’s most effective natural ingredients.
Sold internationally but made exclusively in New Zealand, the MARACA collection includes bodycare products as well as home fragrance lines divided by scent and inspiration. Each of the collection’s signature scents are designed by nose Chris and formulated in France, whilst the range’s candles are individually handcrafted in New Zealand using natural soy waxes for better fragrance throw and a truly decadent feel.
The body care collection is luxurious in both feel and fragrance, whilst all natural ingredients ensure that your skin is nourished from the outside in with carefully chosen formulas and the best that the earth has to offer. It goes without saying that MARACA does not support animal testing of any kind, and all of the products in the collection are refreshingly paraben, SLS, petrochemical and paraffin free.
Inspired by culture and fashion rather than merely trends in beauty and bodycare, MARACA has been designed to stand on its own against international brands of the same ilk but with a totally boutique approach.
Chris Lim – the Founder and Nose behind MARACA
Born in Malaysia, Chris Lim fell in love with the mysterious powers of fragrance and indulgence at an early age. “My aunt worked in the beauty industry and had the most amazing collection of fragrance miniatures,” he says, which would entice him to spend hours playing with them whenever he had the chance.
This soon led to an early career turn when he was employed behind the fragrance counter of a luxury store at the age of 17, which coincided with the beginning of his now vast fragrance collection that runs into hundreds of sparkling, beautifully scented bottles.
He spent seven years in the industry working with iconic global brands like Ralph Lauren, Giorgio Armani, Hugo Boss, Versace and Gucci, before he moved to the Australian city of Melbourne to study marketing and retail management at prestigious Victoria University.
2013 saw him living in New Zealand and embarking upon his life long dream to establish his own lifestyle brand in the form of MARACA, and just two years later the journey is fast picking up pace with the brand now sold internationally and new fragrance lines in constant development. “Fragrance is essential to my own life and I believe it plays a major role others’ too,” says the company founder and keen nose, “I want to see MARACA grow and take my passion for fashion, beauty and culture to the world.”